Our Story
Luxury, shared.
"Some women are born knowing exactly what they want. Isobel's was one of them."
Growing up, Isobel's had an eye for the extraordinary — the kind of pieces that stopped you in your tracks in a boutique window. The Hermès Kelly. The Chanel Classic Flap. The Cartier Love Bracelet. She didn't just admire them. She understood them — the craft, the heritage, the meaning behind owning something built to outlast a lifetime.
But like most women, she watched those pieces remain just out of reach. Not because she didn't work hard enough. Not because she didn't deserve them. Simply because the world of luxury had always been built for the few.
It was her husband who first said it out loud: what if we changed that?
Together, they built Isobel's — not just a business, but a belief. That the most beautiful things in the world shouldn't be reserved for the wealthiest handful. That every woman who has ever pressed her face to a boutique window and walked away deserves a real chance.
Isobel's is the face and heart of everything we do. You'll find her introducing every draw on our social media — sharing the story of each piece, where it came from, why it matters, and why you should have a chance to own it.
How It Works
One piece. One winner. Every time.
Isobel's is a prize draw company. We source a single, exceptional luxury item — authenticated, pristine, and hand-selected from the world's leading houses. We open a draw. Members enter using tickets. One winner is chosen at random, verified independently, and the prize is theirs.
Every winner chooses how to claim — take the piece itself, or its full cash equivalent. The choice is always yours.
No bundles. No compromise pieces. One beautiful object, one fortunate winner, every draw.
Every draw includes a free postal entry route — because fairness isn't just good ethics, it's the law. Every entry is assigned a verifiable number and every draw is independently overseen.
Authenticated
Every piece is sourced from authorised boutiques and verified by an independent authentication partner before the draw.
Transparent
Single prize, single winner, one draw at a time. Every entry assigned a verifiable number.
Generous
5% of all profits donated. A free postal entry route, by law and by principle.
Giving Back
5% of every profit, to charity.
Five percent of every draw's profits goes directly to a charitable partner — not as an afterthought, but as a commitment built into how we operate from day one.
We choose our partners carefully. We look for organisations doing quiet, meaningful work that changes lives consistently. Before each season we introduce our partner, tell their story, and show exactly where your contribution goes.
We don't believe in vague promises. When we say 5% goes to charity, we mean it — and we'll show you the numbers.
Charity partner · announcing soon
Our Winners
Every draw creates a winner.
But what it also creates is a community of people who believe in the same thing — that beautiful things should be for everyone. Our winners aren't just lucky. They're members. They entered, they believed, and it happened. We celebrate every single one.